Sarah Lynch
Tell us about your career?
I graduated from ANU and worked as a legal officer in the Federal Government. In two and half years I had worked my way up to acting director level. I felt I had achieved all my goals that I had set for myself and decided that I really wanted to pursue my passion. I loved writing and had a keen interest in music. I obtained an internship as a content editor at a Music Marketing agency, however after nine months I decided I wanted to branch out on my own and start my own business.
What was it like to make the decision to start your own business?
I was pretty excited actually, it was an easy decision to make, albeit a daunting one!
Tell us about your business?
In February I launched Bucket Orange Magazine, a boutique publication and the world's first alternative law and life hacks title dedicated to helping young Australians live smart. Bucket Orange is aimed at enhancing the lives of young Australians through education and improved access to the law. The website is dedicated to providing well-researched, fun, reliable and informative guides on legal and other issues of interest to Gen Y Australians.
Where did the idea for Bucket Orange come from?
It was something that had been at the back of my mind for some time, even when doing my law degree. More recently it struck me, by way of contrast, that young Australians neglect other areas of their lives and only think about the law and how it affects them 'when they have to' either because it has impacted them directly, or indirectly through someone they know. I thought that a good way to overcome this is to publish relevant and useful articles online in an easily-digestible format. As someone who comes from this demographic I know that Gen Y are online all the time and that this format would be the most effective way to reach my target audience.
What is the biggest challenge you have faced starting your business?
Time is a big challenge, there are never enough hours in the day! It's also very easy to get caught up in the smaller details of running the business and sometimes I often need to remind myself to focus on the bigger picture. Finding people that share your vision and can contribute in a way that will achieve your vision has also been difficult.
Long term career goal?
Possibly taking Bucket Orange into print media, although that will largely depend on what is happening in the industry at the time.
